Email Subscribers Are Misinformed
Joe Does not Know (or Does not Care) That There is a legal definition for “spam.” Joe Thinks Any email I want is not does spam. Joe Believe That “mark as spam” is the Same thing as “I just do not want this anymore.” From Joe’s perspective, it is the Same. He clicks the button, the mail stops showing up in historical mailbox. Problem solver.
Joe Does not Realize That a lot of those “mark as spam” buttons all over the world Are connected to mysterious back-end systems monitor and track That the Companies That send the emails people like Joe call spam. He Also Does not Know That When enough people click the buttons Those companys sending out emails Are Those flagged as spammers, Not just for him – Potentially But for millions of people.
No matter how great you think your content is or how you Closely follow the can-spam rules, if Consumers Do not Want it – IT IS SPAM.
Now That the company has-been flagged, good luck getting people to buy the matching belt and fedora to go With their new sweater.
Joe That Did not INTEND to cripple company’s email campaign, I Was Just sick of getting emails from Them. Joe is lazy, remember?
So what can you as email marketers do to help this? Figure Out What Joe Wants and Expects From You, and Give it to him. Format your messages in a Way That When the Time Comes That Joe No Longer Wants to hear from you, He Knows What to do and Despit historical laziness, resists the urge to click the spam button.
Email Marketers Are Naive, Lazy and Misinformed
It Seems That Perhaps Joe is Not the only one at fault. The email marketers of the world Need Not Be so naive to about What Actually Our subscribers expect from us, We Need to Be Not so lazy about Determining What We send and to who etc and we Need to help Educate Our subscribers about how to unsubscribe when to They want to.
What Would You Do to Improve email marketing? Let me know in the comments.
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Posted in Internet Business | 
Tags: Business, Consumer, E-mail, Email address, Email marketing, Email Spam, Marketing, Spam